{"id":114499,"date":"2026-01-05T15:52:01","date_gmt":"2026-01-05T15:52:01","guid":{"rendered":"https:\/\/smallnews.in\/fmcg\/2026\/01\/05\/delhi-high-court-restricts-ayurvedic-brand-with-deceptively-similar-name-over-trademark-dispute-a-legal-development\/"},"modified":"2026-01-05T15:52:01","modified_gmt":"2026-01-05T15:52:01","slug":"delhi-high-court-restricts-ayurvedic-brand-with-deceptively-similar-name-over-trademark-dispute-a-legal-development","status":"publish","type":"post","link":"https:\/\/smallnews.in\/fmcg\/2026\/01\/05\/delhi-high-court-restricts-ayurvedic-brand-with-deceptively-similar-name-over-trademark-dispute-a-legal-development\/","title":{"rendered":"Delhi High Court Restricts Ayurvedic Brand with Deceptively Similar Name Over Trademark Dispute \u2013 A Legal Development"},"content":{"rendered":"<p>The Delhi High Court has granted an ex-parte ad-interim injunction to Himalaya Wellness Company, restraining Greenland Trading Company from using the &#8220;HIMALAYA&#8221; mark or any similar variant. The court&#8217;s decision aims to protect the sanctity of trademark rights and consumer protection in the health and wellness industry. Himalaya Wellness, a globally recognized brand, had filed a suit against Greenland Trading for manufacturing and selling products with a mark that was visually, structurally, and phonetically similar to their own.<\/p>\n<p>The court observed that Greenland Trading&#8217;s actions were likely intended to ride on the goodwill associated with Himalaya Wellness&#8217; iconic mark, which has been in use since 1930. The defendant&#8217;s failure to respond to a cease-and-desist notice and their continued use of the mark led the court to conclude that their conduct was mala fide. The court noted that the dispute raised serious concerns about misleading consumers in a sector where product authenticity is essential for public health and safety.<\/p>\n<p>Himalaya Wellness argued that their distinctive green-and-orange trade dress, stylized mark, and Himalaya leaf logo enjoy extensive statutory protection through multiple trademark and copyright registrations. They contended that Greenland Trading&#8217;s reproduction of the mark was deliberate and calculated to exploit their goodwill and consumer trust. The court agreed, holding that the defendant&#8217;s adoption of the &#8220;HIMALAYA&#8221; name and green trade dress was deceptively similar to the plaintiff&#8217;s registered marks, creating a strong likelihood of consumer confusion.<\/p>\n<p>The court&#8217;s judgment emphasized the importance of protecting the integrity of the mark from dilution, especially in the wellness and medicinal products sector where confusion can have serious public health consequences. The injunction will operate until March 12, 2026, and the court&#8217;s decision serves as a significant reinforcement of the sanctity of trademark rights and consumer protection in the health and wellness industry. Greenland Trading&#8217;s likely defense, including claims of absence of deceptive similarity or independent adoption of the disputed mark, was weakened by their failure to respond to the cease-and-desist notice and their continued infringing activities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Delhi High Court has granted an ex-parte ad-interim injunction to Himalaya Wellness Company, restraining Greenland Trading Company from using the &#8220;HIMALAYA&#8221; mark or any similar variant. The court&#8217;s decision aims to protect the sanctity of trademark rights and consumer protection in the health and wellness industry. Himalaya Wellness, a globally recognized brand, had filed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":112525,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"fifu_image_url":"","fifu_image_alt":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,13],"tags":[],"class_list":["post-114499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fmcg","category-himalaya"],"jetpack_featured_media_url":"https:\/\/smallnews.in\/fmcg\/wp-content\/uploads\/sites\/8\/2025\/05\/himalaya.jpg","jetpack_shortlink":"https:\/\/wp.me\/p9pc77-tML","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":114344,"url":"https:\/\/smallnews.in\/fmcg\/2025\/12\/12\/delhi-high-court-restrains-sale-of-health-products-with-trademark-similar-to-himalayas\/","url_meta":{"origin":114499,"position":0},"title":"Delhi High Court Restrains Sale of Health Products with Trademark Similar to Himalaya&#8217;s","author":"Team Small News","date":"December 12, 2025","format":false,"excerpt":"The Delhi High Court has granted an interim injunction to protect the trademark rights of the Himalaya Wellness Company, a leading manufacturer of ayurvedic preparations and medicaments. The company had filed a petition against Greenland Trading Company, which was found to be selling nutraceutical and wellness products under a deceptively\u2026","rel":"","context":"In &quot;FMCG&quot;","block_context":{"text":"FMCG","link":"https:\/\/smallnews.in\/fmcg\/category\/fmcg\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/smallnews.in\/fmcg\/wp-content\/uploads\/sites\/8\/2025\/05\/himalaya.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":114637,"url":"https:\/\/smallnews.in\/fmcg\/2026\/01\/27\/delhi-high-court-orders-%e2%82%b930-91-lakh-in-costs-and-damages-to-himalaya-for-infringement-of-its-liv-52-trademark-by-liv-333-as-per-scc-times\/","url_meta":{"origin":114499,"position":1},"title":"Delhi High Court orders \u20b930.91 lakh in costs and damages to Himalaya for infringement of its &#8216;Liv.52&#8217; trademark by &#8216;Liv-333&#8217;, as per SCC Times.","author":"Team Small News","date":"January 27, 2026","format":false,"excerpt":"The Delhi High Court has granted a permanent injunction in favor of Himalaya Global Holdings Ltd., restraining the use of the trademark \"Liv-333\" and a logo resembling the HIMALAYA mark by Rajasthan Aushdhalaya Private Limited and another entity. The court found that the defendants' use of the \"Liv-333\" mark was\u2026","rel":"","context":"In &quot;FMCG&quot;","block_context":{"text":"FMCG","link":"https:\/\/smallnews.in\/fmcg\/category\/fmcg\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/smallnews.in\/fmcg\/wp-content\/uploads\/sites\/8\/2025\/05\/himalaya.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":114360,"url":"https:\/\/smallnews.in\/fmcg\/2025\/12\/14\/delhi-high-court-issues-permanent-injunction-against-infringement-of-himalayas-liv-52-trademark-awards-%e2%82%b930-91-lakh-in-costs-and-damages\/","url_meta":{"origin":114499,"position":2},"title":"Delhi High Court Issues Permanent Injunction Against Infringement of Himalaya&#8217;s &#8216;Liv.52&#8217; Trademark, Awards \u20b930.91 Lakh in Costs and Damages.","author":"Team Small News","date":"December 14, 2025","format":false,"excerpt":"The Delhi High Court has granted a permanent injunction in favor of Himalaya Global Holdings Ltd, a renowned personal care and herbal health company, against the trademark infringement of its popular liver care product, 'Liv.52'. The court's decision comes as a result of a lawsuit filed by Himalaya against manufacturers\u2026","rel":"","context":"In &quot;FMCG&quot;","block_context":{"text":"FMCG","link":"https:\/\/smallnews.in\/fmcg\/category\/fmcg\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/smallnews.in\/fmcg\/wp-content\/uploads\/sites\/8\/2025\/05\/himalaya.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":114614,"url":"https:\/\/smallnews.in\/fmcg\/2026\/01\/23\/varman-m-appointed-as-head-of-media-and-digital-planning-and-investment-strategy-at-himalaya-wellness-exchange4media\/","url_meta":{"origin":114499,"position":3},"title":"Varman M appointed as Head of Media and Digital, Planning and Investment Strategy at Himalaya Wellness &#8211; Exchange4Media","author":"Team Small News","date":"January 23, 2026","format":false,"excerpt":"Varman M has joined Himalaya Wellness as the Head of Media and Digital, Planning, and Investment Strategy. In this role, Varman will be responsible for developing and implementing the company's media and digital strategy, as well as overseeing the planning and investment of media campaigns across various channels. Varman brings\u2026","rel":"","context":"In &quot;FMCG&quot;","block_context":{"text":"FMCG","link":"https:\/\/smallnews.in\/fmcg\/category\/fmcg\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/smallnews.in\/fmcg\/wp-content\/uploads\/sites\/8\/2025\/05\/himalaya.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":114592,"url":"https:\/\/smallnews.in\/fmcg\/2026\/01\/19\/mediabrief-com-himalaya-wellness-introduces-remember-her-face-initiative-to-shine-a-light-on-upcoming-female-cricket-talent\/","url_meta":{"origin":114499,"position":4},"title":"Mediabrief.com: Himalaya Wellness introduces &#8216;Remember Her Face&#8217; initiative to shine a light on upcoming female cricket talent","author":"Team Small News","date":"January 19, 2026","format":false,"excerpt":"Himalaya Wellness has launched a new campaign called \"Remember Her Face\" to promote and support future women cricketers in India. The campaign aims to create awareness and recognition for the talented young women who are making a mark in the sport. The initiative is part of Himalaya Wellness's efforts to\u2026","rel":"","context":"In &quot;FMCG&quot;","block_context":{"text":"FMCG","link":"https:\/\/smallnews.in\/fmcg\/category\/fmcg\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/smallnews.in\/fmcg\/wp-content\/uploads\/sites\/8\/2025\/05\/himalaya.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":114484,"url":"https:\/\/smallnews.in\/fmcg\/2026\/01\/03\/exclusive-conversation-with-n-v-chakravarthi-director-of-babycare-at-himalaya-wellness-company-on-thecsruniverse\/","url_meta":{"origin":114499,"position":5},"title":"Exclusive Conversation with N. V. Chakravarthi, Director of BabyCare at Himalaya Wellness Company on TheCSRUniverse","author":"Team Small News","date":"January 3, 2026","format":false,"excerpt":"Himalaya BabyCare, a brand under the Himalaya Wellness Company, has extended its commitment to care beyond products by establishing over 700 breastfeeding rooms across India's public infrastructure. The initiative, known as Himalaya Happy Feeding Rooms, aims to provide safe, private, and hygienic spaces for breastfeeding mothers, supporting more than 7\u2026","rel":"","context":"In &quot;FMCG&quot;","block_context":{"text":"FMCG","link":"https:\/\/smallnews.in\/fmcg\/category\/fmcg\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/smallnews.in\/fmcg\/wp-content\/uploads\/sites\/8\/2025\/05\/himalaya.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/smallnews.in\/fmcg\/wp-json\/wp\/v2\/posts\/114499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smallnews.in\/fmcg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallnews.in\/fmcg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallnews.in\/fmcg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smallnews.in\/fmcg\/wp-json\/wp\/v2\/comments?post=114499"}],"version-history":[{"count":0,"href":"https:\/\/smallnews.in\/fmcg\/wp-json\/wp\/v2\/posts\/114499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallnews.in\/fmcg\/wp-json\/wp\/v2\/media\/112525"}],"wp:attachment":[{"href":"https:\/\/smallnews.in\/fmcg\/wp-json\/wp\/v2\/media?parent=114499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallnews.in\/fmcg\/wp-json\/wp\/v2\/categories?post=114499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallnews.in\/fmcg\/wp-json\/wp\/v2\/tags?post=114499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}