{"id":110731,"date":"2024-12-02T17:19:09","date_gmt":"2024-12-02T17:19:09","guid":{"rendered":"https:\/\/smallnews.in\/fmcg\/?page_id=110731"},"modified":"2025-05-03T15:44:42","modified_gmt":"2025-05-03T15:44:42","slug":"britannia","status":"publish","type":"page","link":"https:\/\/smallnews.in\/fmcg\/britannia\/","title":{"rendered":"Britannia"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ee1c25&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/smallnews.in\/fmcg\/wp-content\/uploads\/sites\/8\/2025\/05\/Britannia_logo.jpg&#8221; title_text=&#8221;Britannia_logo&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]Britannia Industries, a century-old FMCG giant in India, holds a significant market share, particularly in the biscuits segment (around 33%). Its business perspective revolves around a diverse product portfolio encompassing biscuits (Good Day, Marie Gold, Tiger), bread, cakes, rusk, and dairy products. This multi-category presence allows it to cater to a wide range of consumer needs and preferences across urban and rural India, reaching over 50% of Indian homes through an extensive distribution network.<\/p>\n<p>Britannia&#8217;s strategy emphasizes strong brand building for its iconic names, coupled with continuous product innovation to meet evolving consumer demands, including healthier options under the NutriChoice brand. The company also focuses on cost efficiency and supply chain management to maintain profitability in a competitive market.<\/p>\n<p>Financially, Britannia has shown consistent revenue growth over the years. However, recent performance indicates a slight increase in operating income but a decrease in net profit margins. The company maintains a healthy dividend payout and a good return on equity. Challenges include intense competition in the FMCG sector and the need to sustain growth through innovation and market penetration.<\/p>\n<p>Looking ahead, Britannia aims to become a &#8220;Global Total Foods Company&#8221; by expanding its product categories and strengthening its presence in international markets. Strategic partnerships and a focus on both value and premium offerings are likely to be key aspects of its future business strategy.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow icon_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_social_media_follow_network social_network=&#8221;facebook&#8221; url=&#8221;https:\/\/www.facebook.com\/BritanniaIndustriesLimited\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#3b5998&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;twitter&#8221; url=&#8221;https:\/\/x.com\/britanniaindltd&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]X[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;youtube&#8221; url=&#8221;https:\/\/www.youtube.com\/channel\/UC1Qp6V_rPNEqTsD9oc-5szQ&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#a82400&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]youtube[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/company\/britannia-industries-limited\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#007bb6&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.britannia.co.in\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Official Website&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.britannia.co.in\/investors\/financial-performance\/financial-results&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Financial Reports&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;14px||12px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<center><\/center><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5053259946693745\"<!-- [et_pb_line_break_holder] -->     crossorigin=\"anonymous\"><\/script><!-- [et_pb_line_break_holder] --><!-- small new wide ad --><!-- [et_pb_line_break_holder] --><ins class=\"adsbygoogle\"<!-- [et_pb_line_break_holder] -->     style=&#8221;display:block&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-client=&#8221;ca-pub-5053259946693745&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-slot=&#8221;3057895871&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-format=&#8221;auto&#8221;<!-- [et_pb_line_break_holder] -->     data-full-width-responsive=&#8221;true&#8221;><\/ins><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->     (adsbygoogle = window.adsbygoogle || []).push({});<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] --><\/center>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4f7f7&#8243; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#999999&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Latest News on Britannia Industries <\/h2>\n<p>[\/et_pb_text][et_pb_blog posts_number=&#8221;5&#8243; include_categories=&#8221;4&#8243; show_thumbnail=&#8221;off&#8221; show_content=&#8221;on&#8221; show_author=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.2em&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;15px|15px|15px|15px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"fb-page\" data-href=\"https:\/\/www.facebook.com\/BritanniaIndustriesLimited\/\" data-tabs=\"timeline\" data-width=\"350\" data-height=\"\" data-small-header=\"false\" data-adapt-container-width=\"true\" data-hide-cover=\"false\" data-show-facepile=\"true\">\n<blockquote cite=\"https:\/\/www.facebook.com\/BritanniaIndustriesLimited\/\" class=\"fb-xfbml-parse-ignore\"><p><a href=\"https:\/\/www.facebook.com\/BritanniaIndustriesLimited\/\">Britannia Industries<\/a><\/p><\/blockquote>\n<\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5053259946693745\"<!-- [et_pb_line_break_holder] -->     crossorigin=\"anonymous\"><\/script><!-- [et_pb_line_break_holder] --><!-- small news square --><!-- [et_pb_line_break_holder] --><ins class=\"adsbygoogle\"<!-- [et_pb_line_break_holder] -->     style=&#8221;display:block&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-client=&#8221;ca-pub-5053259946693745&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-slot=&#8221;9751296733&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-format=&#8221;auto&#8221;<!-- [et_pb_line_break_holder] -->     data-full-width-responsive=&#8221;true&#8221;><\/ins><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->     (adsbygoogle = window.adsbygoogle || []).push({});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_sidebar _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Stock Market Updates for Britannia Industries<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<center><\/center><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5053259946693745\"<!-- [et_pb_line_break_holder] -->     crossorigin=\"anonymous\"><\/script><!-- [et_pb_line_break_holder] --><!-- small new wide ad --><!-- [et_pb_line_break_holder] --><ins class=\"adsbygoogle\"<!-- [et_pb_line_break_holder] -->     style=&#8221;display:block&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-client=&#8221;ca-pub-5053259946693745&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-slot=&#8221;3057895871&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-format=&#8221;auto&#8221;<!-- [et_pb_line_break_holder] -->     data-full-width-responsive=&#8221;true&#8221;><\/ins><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->     (adsbygoogle = window.adsbygoogle || []).push({});<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] --><\/center>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; border_width_right=&#8221;3px&#8221; border_color_right=&#8221;#0C71C3&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote class=\"trendlyne-widgets\" data-get-url=\"https:\/\/trendlyne.com\/web-widget\/technical-widget\/Poppins\/BRITANNIA\/?posCol=00A25B&#038;primaryCol=006AFF&#038;negCol=EB3B00&#038;neuCol=F7941E\" data-theme=\"light\"><\/blockquote>\n<p><script async src=\"https:\/\/cdn-static.trendlyne.com\/static\/js\/webwidgets\/tl-widgets.js\" charset=\"utf-8\"> <\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote class=\"trendlyne-widgets\" data-get-url=\"https:\/\/trendlyne.com\/web-widget\/checklist-widget\/Poppins\/BRITANNIA\/?posCol=00A25B&#038;primaryCol=006AFF&#038;negCol=EB3B00&#038;neuCol=F7941E\" data-theme=\"light\"><\/blockquote>\n<p><script async src=\"https:\/\/cdn-static.trendlyne.com\/static\/js\/webwidgets\/tl-widgets.js\" charset=\"utf-8\"> <\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Recent Updates<\/h2>\n<p>[\/et_pb_text][et_pb_blog posts_number=&#8221;150&#8243; include_categories=&#8221;4&#8243; show_thumbnail=&#8221;off&#8221; show_content=&#8221;on&#8221; show_author=&#8221;off&#8221; show_categories=&#8221;off&#8221; offset_number=&#8221;5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_font_size=&#8221;21px&#8221; header_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5053259946693745\"<!-- [et_pb_line_break_holder] -->     crossorigin=\"anonymous\"><\/script><!-- [et_pb_line_break_holder] --><!-- small news square --><!-- [et_pb_line_break_holder] --><ins class=\"adsbygoogle\"<!-- [et_pb_line_break_holder] -->     style=&#8221;display:block&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-client=&#8221;ca-pub-5053259946693745&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-slot=&#8221;9751296733&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-format=&#8221;auto&#8221;<!-- [et_pb_line_break_holder] -->     data-full-width-responsive=&#8221;true&#8221;><\/ins><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->     (adsbygoogle = window.adsbygoogle || []).push({});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Britannia Industries, a century-old FMCG giant in India, holds a significant market share, particularly in the biscuits segment (around 33%). Its business perspective revolves around a diverse product portfolio encompassing biscuits (Good Day, Marie Gold, Tiger), bread, cakes, rusk, and dairy products. This multi-category presence allows it to cater to a wide range of consumer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-110731","page","type-page","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/P9pc77-sNZ","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":112618,"url":"https:\/\/smallnews.in\/fmcg\/","url_meta":{"origin":110731,"position":0},"title":"home","author":"Team Small News","date":"May 5, 2025","format":false,"excerpt":"","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":112613,"url":"https:\/\/smallnews.in\/fmcg\/all-posts\/","url_meta":{"origin":110731,"position":1},"title":"all posts","author":"Team Small News","date":"May 5, 2025","format":false,"excerpt":"","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":110728,"url":"https:\/\/smallnews.in\/fmcg\/bisleri\/","url_meta":{"origin":110731,"position":2},"title":"Bisleri","author":"Team Small News","date":"December 2, 2024","format":false,"excerpt":"","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":110723,"url":"https:\/\/smallnews.in\/fmcg\/amul\/","url_meta":{"origin":110731,"position":3},"title":"Amul","author":"Team Small News","date":"December 2, 2024","format":false,"excerpt":"","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":110770,"url":"https:\/\/smallnews.in\/fmcg\/jyothy-laboratories\/","url_meta":{"origin":110731,"position":4},"title":"Jyothy Laboratories","author":"Team Small News","date":"December 2, 2024","format":false,"excerpt":"","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":110738,"url":"https:\/\/smallnews.in\/fmcg\/colgate-palmolive\/","url_meta":{"origin":110731,"position":5},"title":"Colgate Palmolive","author":"Team Small News","date":"December 2, 2024","format":false,"excerpt":"","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/smallnews.in\/fmcg\/wp-json\/wp\/v2\/pages\/110731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smallnews.in\/fmcg\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smallnews.in\/fmcg\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smallnews.in\/fmcg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smallnews.in\/fmcg\/wp-json\/wp\/v2\/comments?post=110731"}],"version-history":[{"count":5,"href":"https:\/\/smallnews.in\/fmcg\/wp-json\/wp\/v2\/pages\/110731\/revisions"}],"predecessor-version":[{"id":112472,"href":"https:\/\/smallnews.in\/fmcg\/wp-json\/wp\/v2\/pages\/110731\/revisions\/112472"}],"wp:attachment":[{"href":"https:\/\/smallnews.in\/fmcg\/wp-json\/wp\/v2\/media?parent=110731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}