Himalaya Wellness, a personal care brand, has launched a new campaign called #StrongWomenSoftSkin in partnership with the Indian Women’s Ice Hockey Team. The campaign introduces the new Himalaya Cocoa Butter Intensive Serum Body Lotion, which combines the benefits of serum with 100% natural-origin extracts to provide deep and lasting nourishment to the skin. The lotion is designed to provide 48-hour moisturization and skin-friendly pH 5.5 protection, making it an ideal choice for harsh winter environments.
The digital video campaign features the Indian Women’s Ice Hockey Team and showcases how the lotion’s deep protective care is similar to the athletes’ strength and resilience in the face of challenges. The campaign aims to inspire confidence in women and remind them that while they chase their goals, Himalaya Lotion cares for their skin every step of the way. According to Rajesh Krishnamurthy, Business Director of Himalaya Wellness, the partnership with the Indian Women’s Ice Hockey Team allows the brand to celebrate strength and resilience, values that are at the heart of Himalaya Wellness.
The campaign also highlights Himalaya Wellness’s commitment to innovation and its focus on natural ingredients. Ragini Hariharan, Marketing Director of Himalaya Wellness, stated that the campaign reflects the brand’s commitment to innovation rooted in nature and aligned with evolving consumer needs. The brand has a history of supporting women’s empowerment initiatives, including the Women’s Premier League and the 1derwoman program, which aims to nurture potential and power dreams.
The partnership with the Indian Women’s Ice Hockey Team is a perfect match, according to Harjinder Singh, General Secretary of the Ice Hockey Association of India, as both the team and Himalaya Wellness value care, protection, and resilience. The campaign’s concept was developed by Chapter 5, a creative agency, which aimed to create a narrative that connects the spirit of sport with personal care. Sunita Murthi, Co-founder of Chapter 5, explained that the idea was to show that just as athletes rely on resilience and endurance to face challenges, the skin too deserves care that stands strong in every condition.
Overall, the #StrongWomenSoftSkin campaign reinforces Himalaya Wellness’s commitment to combining nature and science in personal care while celebrating women who embody strength, confidence, and perseverance. The campaign is a testament to the brand’s dedication to empowering women and providing them with the best possible products to care for their skin. With its innovative approach and focus on natural ingredients, Himalaya Wellness is poised to make a significant impact in the personal care industry.