Cavinkare’s popular Chik brand has launched a revolutionary product, Chik Quick Cream Hair Color, in the hair color segment in Madhya Pradesh. This marks Chik’s entry into the cream hair color category, offering a unique 10-minute fast-action formula that makes hair coloring easier, faster, and more convenient. The product is enriched with natural ingredients like Amla and Bhringraj, delivering deep, natural-looking shades while caring for hair.
The Chik Quick Cream Hair Color is designed for quality-conscious yet budget-savvy consumers, providing a smooth hair coloring experience in just 10 minutes at an affordable price of ₹10. It is available in three popular shades – Natural Black, Natural Brown, and Burgundy – and comes in a single-use sachet for maximum convenience. The product is easily available at general trade stores across the state.
To strengthen its brand visibility, Chik has roped in popular television actress Shweta Tiwari as the brand ambassador and has launched a comprehensive 360° marketing campaign. The campaign aims to engage consumers and highlight Chik’s mission to deliver innovative and easy-to-use hair coloring solutions to every household.
Unlike traditional powder hair colors, Chik Quick Cream Hair Color ensures a hassle-free application with minimal preparation. Its cream-based format provides smooth coverage, deep color, and a shiny finish, making hair coloring a quick and enjoyable experience. Rajat Nanda, Business Head – Personal Care, Cavinkare, said that the hair color market in Madhya Pradesh is evolving rapidly, with consumers seeking solutions that combine quality, convenience, and affordability.
With Chik Quick Cream Hair Color, the company is bridging the gap between traditional hair color formats and consumer expectations. The product delivers deep, vibrant results in just 10 minutes, making it an attractive option for consumers. As one of the most trusted hair care brands in Madhya Pradesh, Chik remains committed to making beauty accessible to all. The launch of Chik Quick Cream Hair Color reinforces the company’s focus on innovative, value-driven solutions. The product is now available at all retail outlets and local kirana stores across Madhya Pradesh, making premium-quality hair coloring within everyone’s reach.