MUMBAI: CYLNDR India, a production studio specializing in advertising and digital films, has created a CGI-based video to launch Emami’s BOROPLUSSOFT Moisturizing Cream. The film uses advanced computer-generated imagery (CGI) techniques to bring the product and its ingredients to life, creating a visual narrative. CYLNDR India’s in-house CGI and VFX team of over 50 skilled artists has delivered work for various brands, including Samsung, Nippo Batteries, and Luminous Solar. The concept for the BOROPLUS SOFT project came directly from Emami, and CYLNDR’s team brought the vision to life by creating an interactive and immersive experience that highlights the cream’s moisturizing benefits. The CGI video is designed to celebrate the trusted care and nourishing transformation the cream offers to the skin. The film is a testament to CYLNDR’s expertise in creating engaging and memorable ad campaigns.
