India Inc’s CSR spends on sports likely to surge in next few years

ET Intelligence Group: As the Indian contingent is gearing up for participating in the 2024 Olympics in Paris next month, companies that have been supporting the athletes would be keenly following their performances.The foundations of several companies, such as the Reliance Group, Tata Steel, JSW, Hindustan Zinc and SKF India, have been supporting sports as part of their corporate social responsibility (CSR) commitments. However, the data on whether there has been an increase in the CSR…
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Source: https://m.economictimes.com/news/company/corporate-trends/india-incs-csr-spends-on-sports-likely-to-surge-in-next-few-years/amp_articleshow/111267250.cms