Titan Company is repositioning traditional timepieces as luxury fashion accessories to elevate the status of analog watches.
C.K. Venkatraman, MD of Titan Company, is a firm believer in the power of analog watches. Despite the rise of smartwatches, he chooses to wear a Titan watch every day, even when cycling or working out. In fact, he sees smartwatches as a struggle for Titan, and the company is reimagining its approach to them. Instead, Titan is focusing on its analog watch portfolio, which has shown significant growth in recent quarters. The watch division has grown by 17.2% year-on-year, with a 39.3% EBIT growth.
Venkatraman attributes this growth to a complete reimagination of Titan’s analog watch portfolio. The company has focused on product innovation, creating sleek and stylish watches with high-quality materials and movements. For example, Venkatraman’s own watch, the Titan Edge Squircle, is a Rs 45,000 timepiece with a ceramic strap, sapphire crystal glass, and 30% water-resistance. He believes that no Swiss-made brand or other international brand could offer a similar product at such a competitive price point.
Titan’s strategy is to offer high-quality, premium watches within the Rs 25,000 to Rs 45,000 price bracket. Venkatraman sees analog watches as playing multiple roles, including expressing one’s personality, coordinating with outfits, and signifying status. He believes that there is still a significant market for analog watches, particularly among older generations who may not be interested in smartwatches. By focusing on innovation and quality, Titan aims to continue connecting with customers who value the unique qualities of analog watches.
Venkatraman’s approach is not just about the watches themselves, but also about the brand’s retail and branding strategy. He wants Titan to be seen as a premium brand that offers high-quality products at competitive prices. With its revamped analog watch portfolio, Titan is poised to continue growing in the market, even as smartwatches and wearables continue to evolve. Overall, Venkatraman’s vision for Titan is one of innovation, quality, and style, with a focus on the unique qualities that analog watches bring to the table.
Titan’s Edge redefines the boundaries of patience and precision in its latest campaign.
The Edge by Titan has launched a new campaign for its thinnest watch yet, the Edge Ultraslim, which measures just 3.3 mm. This campaign is unique in that it presents the watch as a work of art, showcasing the mastery and design that goes into its creation. The film features a craftsman absorbed in creating the watch, portraying time as a quiet collaborator rather than something to be rushed.
The Edge Ultraslim is powered by the 1.15 mm Calibre Edge T9081, one of the thinnest quartz movements globally. It features a single-hand floating disc that moves in ten-minute intervals, encouraging wearers to experience time in a more mindful way. According to Kalpana Rangamani, CSMO of Premium & Luxury Watches, the Edge Ultraslim is more than just a watch – it’s a meditation on time. The campaign aims to show that mastery is achieved not by rushing against the clock, but by rising above it.
The unveiling of the Edge Ultraslim was an immersive experience that combined art, philosophy, and design. The event featured spaces inspired by the four elements – Wind, Water, Earth, and Sky – each representing a sensory reflection of time. The watch was revealed in a dramatic fashion, emerging from darkness into light, its slim silhouette gleaming as a symbol of timeless craftsmanship.
With its elegant minimalism and precision engineering, the Edge Ultraslim is not just a timepiece, but a statement on how time can be experienced. It encourages wearers to approach time with calm, intention, and grace, rather than rushing through it. The campaign is a tribute to the craftsmanship and patience that goes into creating such a precise and beautiful timepiece. Overall, the Edge Ultraslim is a unique and thought-provoking watch that challenges traditional notions of time and encourages wearers to adopt a more mindful approach to living.
Is Titan Company Limited’s (NSE:TITAN) Return on Equity Truly Something to Be Impressed By?
Investing in knowledge and skills is one of the best investments one can make. To better understand a business, Return On Equity (ROE) is a useful tool. ROE assesses how effectively a company generates returns on shareholder investments, revealing its success at turning investments into profits. The formula for ROE is: Return on Equity = Net Profit (from continuing operations) ÷ Shareholders’ Equity.
Using Titan Company Limited (NSE:TITAN) as a worked example, the ROE for Titan is 32% = ₹37b ÷ ₹116b (based on the trailing twelve months to June 2025). This means that for every ₹1 of shareholder investments, the company generates a profit of ₹0.32. To assess if Titan has a good ROE, it is compared to the average in its industry, which is 8.2% in the Luxury industry. Titan’s ROE is higher, which is a good sign.
However, a high ROE doesn’t necessarily indicate efficient profit generation, as a higher proportion of debt in a company’s capital structure may also result in a high ROE. Titan’s debt to equity ratio is 1.79, which is a high use of debt. While its ROE is impressive, it would be more impressive if the company achieved this with lower debt. Investors should think carefully about how a company might perform if it was unable to borrow so easily.
Return on equity is one way to compare the business quality of different companies. High-quality companies have high return on equity, despite low debt. If two companies have the same ROE, the one with less debt is generally preferred. However, ROE is just one piece of a bigger puzzle, and other factors such as future profit growth and investment required should also be considered.
In conclusion, Return On Equity is a useful tool to assess a company’s ability to generate returns on shareholder investments. While Titan’s ROE is impressive, its high use of debt is a concern. Investors should consider multiple factors, including debt, future profit growth, and investment required, when evaluating a company’s business quality. It is also important to note that the article is general in nature and does not constitute financial advice, and investors should consider their own objectives and financial situation before making any investment decisions.
Molins and TITAN have finalized their joint purchase of the remaining shares in Baupartner.
On October 7, 2025, a significant announcement was made in the construction industry. Molins and TITAN, two prominent companies, successfully completed a joint acquisition of 80% of Baupartner, a leading provider of precast concrete solutions in southeastern Europe. This acquisition was first announced on August 4, 2025, and its completion marks a significant milestone for the companies involved.
Baupartner is a well-established company in southeastern Europe, specializing in precast concrete solutions. The company’s expertise and reputation in the region made it an attractive target for Molins and TITAN. By acquiring 80% of Baupartner, Molins and TITAN have gained a significant foothold in the southeastern European market, expanding their presence and capabilities in the region.
The joint acquisition is a strategic move by Molins and TITAN, aiming to strengthen their position in the construction industry. The partnership between the two companies will likely lead to the sharing of resources, expertise, and knowledge, ultimately benefiting Baupartner and its customers. The acquisition will also provide Baupartner with access to more resources, technology, and innovation, enabling the company to enhance its products and services.
The completion of the acquisition is a testament to the growing trend of consolidation in the construction industry. As companies seek to expand their reach, improve efficiency, and increase competitiveness, strategic partnerships and acquisitions have become increasingly common. The partnership between Molins, TITAN, and Baupartner is expected to drive growth, innovation, and excellence in the industry, ultimately benefiting customers and stakeholders.
The acquisition of Baupartner by Molins and TITAN is a significant development in the construction industry, particularly in southeastern Europe. As the companies move forward, they will likely focus on integrating Baupartner into their operations, leveraging the company’s expertise, and exploring new opportunities for growth and expansion. With the completion of the acquisition, Molins, TITAN, and Baupartner are poised to make a significant impact in the industry, driving innovation, excellence, and success in the years to come.
Titan unveil the Edge Ultraslim, a sleek and enduring timepiece that revolutionizes traditional timekeeping.
Titan, a prominent watch brand, has unveiled its highly anticipated Edge Ultraslim watch in Mumbai. This timepiece is a masterpiece of thinness and elegance, measuring only 3.3mm in thickness. The Edge collection, which debuted in 2002, has always been known for its ultra-thin design, and the Ultraslim is the crown jewel of this collection. It embodies the brand’s philosophy of minimalism, material innovation, engineering mastery, and timeless design.
The Edge Ultraslim features a seamless blend of Indian engineering and world-class design. In 2024, a limited-edition titanium variant of the Ultraslim was showcased at the Grand Prix d’Horlogerie de Genève (GPHG) Awards, also known as the ‘Oscars of watchmaking’. This year, Titan has introduced two new stainless-steel variants of the watch, available in grey and black, both with the same 3.3mm profile. These timepieces are priced at Rs 74,995.
The Ultraslim boasts a unique single-hand floating disc that moves in ten-minute intervals, creating the illusion of continuous time. This encourages the wearer to reimagine time as a seamless flow, rather than focusing on precise seconds. The watch is powered by Titan’s Calibre Edge T9081, one of the world’s thinnest quartz movements, measuring only 1.15mm.
The watch features a 40.5mm case made of 316L surgical-grade stainless steel, with a bead-blasted silver-white dial and a sapphire crystal with six-layer anti-reflective coating. The dual-finish case, circular satin on the bezel and high polish on the outer ring, is complemented by concealed lugs and corner bevels. The watch is completed with a supple, stitch-free Italian calf leather strap and weighs only 30 grams. It is also water-resistant up to 30 meters.
According to Kuruvilla Markose, CEO of Watches & Wearables at Titan, the Edge Ultraslim is a testament to the brand’s disciplined innovation, where design and engineering coexist in perfect harmony. The launch of the watch was an experiential event inspired by the four elements – wind, water, earth, and sky. Guests were taken on a journey through light, sound, and form, culminating in the unveiling of the Edge Ultraslim, which was a mindful experience for those who appreciate luxury in subtlety and time as a companion.
Some of the priciest Titan watches in the world
The article highlights three luxury watches from Titan, a prominent watchmaker. The first watch, the Nebula Art Deco Skeleton, features an 18k gold case and an in-house movement. Inspired by Art Deco aesthetics, this timepiece boasts geometric lines and refined detailing, making it a piece of wearable art. With a price tag of Rs 8 lakh, it’s a significant investment for those who appreciate luxury and precision.
The second watch, the Titan 40 Years Moonphase Multifunction Watch, is a limited edition piece that brings a grand complication to a relatively accessible price range. Powered by Titan’s own quartz movement, this watch features a silver-white cambered dial, blue hour and minute hands, and a moonphase display. The case is crafted from surgical-grade stainless steel, and the timepiece is finished with a sapphire crystal featuring triple anti-reflective coating. Each piece is individually numbered, adding to its collectible appeal, and is priced at Rs 41,995.
The third watch, the Titan Edge Mechanical, redefines slim elegance in Indian watchmaking. This limited-edition masterpiece, with only 200 pieces available, features an in-house Edge Calibre 903 hand-wound movement that is just 2.2 mm thick and has a 42-hour power reserve. The watch boasts architectural detailing, sapphire windows, and either steel or rose-gold styling, setting a new benchmark for premium local horology. With a price tag of Rs 1.5 lakh, it’s a significant investment for those who appreciate luxury and precision.
Overall, these three watches showcase Titan’s commitment to creating high-quality, luxury timepieces that blend heritage, precision, and style. Whether you’re looking for a statement piece like the Nebula Art Deco Skeleton or a more accessible luxury watch like the Titan 40 Years Moonphase Multifunction Watch, Titan has something to offer. The Titan Edge Mechanical, with its slim elegance and limited edition status, is a must-have for collectors and connoisseurs of fine watchmaking.