Pidilite Industries is a leading Indian company in the adhesives, waterproofing, and pigments industry, founded by Madhubar B. Parekh in 1969. The company has evolved significantly since its inception, initially focusing on white synthetic resin, but now producing a wide range of products including wood adhesives, construction chemicals, art stationery, fabric care, decorative paints, industrial products, wood finishes, tile adhesives, and maintenance and repair. Pidilite has over 25 brands, with Fevicol, Dr. Fixit, Fevikwik, and Fevistik being the most well-known.

The company has a strong research and development (R&D) focus, with two subsidiary R&D centers located in Baroda (R&D ICA) and Kishangarh (R&D Groupopuma), as well as a research center in Singapore. This has enabled Pidilite to tap into global market trends and develop products that meet the needs of diverse customers. The company’s products are exported to over 80 countries worldwide.

Pidilite Industries is led by Bharat Puri, the managing director, who oversees a team of almost 9,000 employees across 68 manufacturing units in India. Under his leadership, the company continues to innovate and expand its product portfolio to cater to the growing demands of the global market. With a rich history of over 50 years, Pidilite Industries has established itself as a trusted brand in the chemicals industry, with a commitment to quality, innovation, and customer satisfaction.

Pidilite Industries, the manufacturer of the popular adhesive brand Fevicol, has acquired the naming rights for the Marol Naka Metro Station in Mumbai. The partnership, facilitated by Madison Outdoor Media and Solutions and TIML, aims to enhance brand visibility and pay tribute to the brand’s founder, the late Balvantray Kalyanji Parekh, on his 101st birth anniversary. The station will be renamed “Fevicol Marol Naka” to commemorate the occasion.

This move aligns with Pidilite’s strategy to build lasting connections, as the company’s first manufacturing facility was established in the area. The station, which is a key hub in Mumbai’s metro network, is expected to provide Fevicol with an effective platform to reach its target audience.

Madison Outdoor Media and Times OOH, the concessionaire of Mumbai Metro Line 1, is confident that the partnership will have a lasting impact and create a memorable brand experience for millions of daily commuters. The Marol Naka Metro Station, located in the heart of Andheri (East), is an ideal location for brand building and targeting a diverse audience.

The partnership is seen as a strategic move to leverage the power of metro advertising, which provides a high-visibility and engaging environment for brands to connect with their target audience. With this initiative, Fevicol aims to reinforce its position in the market and build a lasting brand image. The station’s new name, “Fevicol Marol Naka”, is expected to be a visual representation of the brand’s presence and identity in the city.

Pidilite and Ogilvy India have launched a new campaign for Dr. Fixit, positioning the brand as the “Baap of Waterproofing”. The campaign, which is set to go live on Monday during Kaun Banega Crorepati (KBC), showcases the power of Dr. Fixit’s waterproofing solutions in a humorous and relatable way. The ad features a situation where a torrential downpour turns the rooftop into a swimming pool, while the interior remains completely dry, highlighting the superiority of Dr. Fixit’s waterproofing technology.

The campaign stars Amitabh Bachchan as a carefree husband, who is enjoying the rain with his wife, played by another actress. The wife remains unbothered and confident, knowing that Dr. Fixit has done its job of keeping the interior dry. The ad’s tagline, “Paani hai baahar, sookha hai andar, Dono ko never mix it – Waterproofing ka sach mein, Baap hai Dr. Fixit”, emphasizes the brand’s expertise in waterproofing solutions.

The ad takes an unexpected twist when the wife spots wet shoes on the carpet and exclaims, “Geele joote??? Carpet pe??? Out!!!”, adding a hilarious and relatable punch to the humor. The campaign’s intent is to showcase Dr. Fixit’s ability to deliver effective waterproofing solutions, making it the “Baap” (father) of waterproofing.

The campaign will be broadcast on KBC, marking 25 years of Pidilite’s association with the popular TV show. The ad’s lighthearted tone, catchy lines, and relatable situation are designed to engage audiences and reinforce Dr. Fixit’s position as a trustworthy and effective waterproofing solution. With its unique blend of humor and messaging, the campaign is likely to resonate with audiences of all ages.

According to the content, Pidilite Industries, a leading adhesive and industrial solutions company, has seen its stock price rise by 1.3% on the Bombay Stock Exchange (BSE) Sensex. This is a positive development for investors and shareholders, as it indicates a growth in the company’s value.

Pidilite Industries is a well-established company with a diverse range of products, including adhesives, sealants, and coatings. Its products are used in various industries such as construction, automotive, and consumer goods.

The 1.3% rise in the company’s stock price is likely due to a combination of factors, including strong financial performance, growth prospects, and a positive outlook for the industry. The company’s financials have been strong in recent years, with consistent revenue growth and healthy profit margins.

The Sensex, which is a benchmark index for the Indian stock market, has also seen a rise in recent days, driven by positive economic indicators and a stable macroeconomic environment. The rise in Pidilite Industries’ stock price is likely to be influenced by the overall market trend, as well as the company’s specific financial performance and prospects.

Pidilite Industries Limited has received an order from the Joint Commissioner of CGST & Central Excise in Indore, imposing a penalty of ₹ 1,15,88,015 in relation to the GST Audit for the years 2017-18, 2018-19, and 2019-20. The penalty is based on the Central Goods and Services Tax Act 2017. The company plans to appeal the order and will review the decision to determine its next steps. The company will exercise its right to appeal to the highest authority as permitted by law. This disclosure is made under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company’s stock market notice states that the order is appealable and the company is reviewing the order.

Fevicol, a leading adhesive brand from Pidilite Industries, successfully organized the annual Shram Daan Diwas initiative, bringing together over 30,000 woodworkers and contractors across 1500 cities. The event took place on December 20, 2024, where participants donated a day’s worth of free labor to repair and refurbish furniture for 800 NGOs, schools, hospitals, and institutions supporting underprivileged children. The Fevicol Champions Club (FCC) is a platform for woodworkers and their families, offering skills training, community engagement, and social activities. Shram Daan Diwas has received national recognition, including mentions in the Limca Book of Records and the Asian Book of Records. The initiative has positively impacted numerous institutions, including schools for the blind, disabled, and hearing-impaired, as well as orphanages and hospitals. The event is part of Pidilite’s efforts to support holistic growth and community well-being.

Pidilite Managing Director Bharat Puri emphasized the need for the FMCG sector to reignite volume expansion and embrace strategic innovation to maintain growth. The sector has been facing a slowdown in urban demand, leading to subdued growth during October and November. Puri noted that modern trade and quick-commerce channels are thriving, offering new growth avenues, and that insurgent brands are capturing significant growth by winning over underserved customers.

Experts at a CII summit discussed the need for FMCG companies to innovate, invest in digital capabilities, and adopt entrepreneurial operating models to stay competitive. They also highlighted the potential for Indian FMCG to achieve volume growth, with margins likely to continue expanding.

The rise of dark stores and quick commerce is reshaping retail dynamics, creating a highly competitive and evolving market. Customers are willing to trade brand loyalty for convenience, challenging businesses to adapt quickly. To stay relevant, companies must experiment with formats, defend core brands, and explore premiumization.

To remain competitive, businesses must prioritize innovation, investment in digital capabilities, and the adoption of entrepreneurial operating models. This was stated by Puri, the chairman of the CII FMCG National Committee, emphasizing the importance of such strategies for companies to succeed. Additionally, he stressed the need for robust data strategies to enable personalized engagement with customers.