Chinese e-commerce platform, a thorn in the side of European fashion giants like Zara and H&M, as well as Amazon in the US, is now available on Reliance’s Ajio website.

The Chinese e-commerce giant, Pinduoduo, plans to enter the Indian market through a partnership with Reliance’s e-commerce platform, Ajio. This move is seen as a significant development, as Pinduoduo has already clashed with Western fashion retailers like Zara, H&M in Europe and Amazon in the US. Pinduoduo, known for its affordable pricing and high-discount model, has disrupted the fashion and retail industry in China and is eyeing expansion into new markets. Ajio, which is Reliance’s e-commerce platform, will partner with Pinduoduo to offer customers in India access to the Chinese brand’s products. This partnership is expected to give Ajio a competitive edge in the Indian market, where e-commerce has been growing rapidly. The partnership will enable Indian customers to purchase Pinduoduo’s products, which are known for their affordable prices and trendy designs, through Ajio’s platform. With this move, Reliance is likely to increase its market share in the Indian e-commerce space and take on competition from other players.