Bajaj Housing Finance Launches Innovative Dual Rate Home Loan Option

Bajaj Finance, an Indian financial services company, has set ambitious growth goals under its BFL 3.0 initiative, which focuses on leveraging emerging technologies like artificial intelligence (AI) to drive growth and reduce costs. The company has over 300 projects in progress, including those that use Generative AI (GenAI) to improve the financial services sector in India. GenAI is expected to enable task automation, process improvement, and personalized customer engagement. Sanjiv Bajaj, Chairman and Managing Director of Bajaj Finserv, believes that the key to success lies in striking a balance between human touch and digital presence. He highlighted the success of one GenAI project, which has enabled the company to sell over 10,000 loans per month using a voice-enabled tool. Bajaj also emphasized the potential of GenAI to create job opportunities for Indians, as it simplifies training and enables more people to access financial services. The company aims to be an early adopter of emerging technologies to stay ahead of the competition in the financial services market.