Dentsu’s agency iProspect has successfully retained the global search engine advertising assignment for German technology giant Siemens following a formal review. The scope of the assignment is extensive, covering strategy and execution across over 150 markets worldwide. Although the exact spending related to the assignment has not been disclosed, the account is led by the iProspect team based in Augsburg, Germany, which is strategically located near Siemens’ global headquarters in Munich.
The partnership between Siemens and iProspect dates back over a decade, demonstrating a long-standing and successful collaboration. The decision to retain iProspect for the global search engine advertising assignment underscores the agency’s capabilities and the value it has delivered to Siemens over the years.
As a global leader in technology, Siemens requires a robust and effective search engine advertising strategy to reach its diverse audience across multiple markets. iProspect’s expertise in search engine advertising, combined with its in-depth understanding of Siemens’ business goals and objectives, positions the agency well to drive successful campaigns and deliver measurable results.
The extension of the contract is a testament to the strength of the partnership between Siemens and iProspect. While the exact length of the extended contract has not been disclosed, it is clear that both parties are committed to continuing their collaboration and driving further success in the digital landscape.
With its extensive global reach and expertise in search engine advertising, iProspect is well-equipped to support Siemens in achieving its marketing objectives. As the digital landscape continues to evolve, the partnership between Siemens and iProspect is poised to deliver innovative and effective search engine advertising solutions that drive business growth and success. Overall, the retention of the global search engine advertising assignment by iProspect is a significant win for the agency, and a demonstration of its capabilities in delivering results-driven digital marketing solutions for major global brands like Siemens.