BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, has launched its first Bosch and Siemens brand store in Kolkata, marking a significant milestone in its strategy to strengthen its presence in East India. The store, located in Dhakuria, spans 2,300 sq. ft. and showcases the latest innovations from Bosch and Siemens, including advanced dishwashers, AI-powered ovens, and high-capacity washing machines. The store features live demo zones and expert consultations, allowing customers to experience the appliances in action.
The launch of the store is a response to the growing demand for premium home appliances in East India, which has recorded a robust CAGR of 26% between 2019 and 2025. The region has seen a significant increase in demand for convenience and hygiene solutions, with a 27% growth in the dishwasher segment in 2024 and an 80% increase in high-capacity washing machines. The store will offer a range of products, including Bosch’s extensive range of small domestic appliances, such as mixer grinders, vacuum cleaners, and coffee machines.
According to Saif Khan, Managing Director and CEO of BSH Home Appliances India, the company is focused on delivering advanced technology, design excellence, and high performance to Indian households. He noted that Kolkata, with its rich cultural legacy and growing appetite for modern living, is home to discerning consumers who are increasingly leaning towards premium, connected appliances. The launch of the new Bosch and Siemens Brand Store in the city reflects BSH’s vision to bring global innovation closer to local consumers and enhance their everyday experiences through smart, convenient solutions.
The store’s location in Dhakuria, a growing and affluent area, is strategic, as it is close to key residential neighborhoods and offers a cosmopolitan lifestyle. The store is a result of a partnership between BSH and Multi-Channel Electronics Pvt. Ltd., which serves as the dealer partner. With the launch of this store, BSH aims to further strengthen its presence in East India and provide customers with a unique shopping experience that showcases the latest innovations from Bosch and Siemens. Overall, the launch of the Bosch and Siemens Brand Store in Kolkata is a significant step towards expanding BSH’s presence in the region and catering to the growing demand for premium home appliances.