Asian Paints, a pioneer in the world of colours and design, has released its 22nd edition of ColourNext, a comprehensive guide to the latest trends and inspirations in the world of design. The report, which has been a benchmark for the industry for over two decades, highlights the most significant shifts and developments in the field.
This year, ColourNext introduces four trend stories: Feel More, Salt, India Everywhere, and Bad Taste. Feel More is all about embracing emotions and experiences, rejecting the monotony of curated perfection. Salt is a sustainable and versatile material that is gaining popularity, while India Everywhere celebrates the country’s design heritage and its influence on the global stage. Bad Taste? is a bold and unapologetic trend that defies the traditional norms of luxury and elegance.
The Colour of the Year is Cardinal, a deep and nuanced shade that is both human and honest. It’s a colour that encourages people to embrace their emotions and complexity. The Wallpaper of the Year is Spring Tune, which combines traditional Indian aesthetics with modern designs.
ColourNext is not just a forecasting report, but a direction setter for the industry. It’s a reflection of the cultural, emotional, and aesthetic shifts that shape our world. According to Amit Syngle, Managing Director and CEO of Asian Paints, “ColourNext has been a pioneer in decoding India’s evolving design landscape, providing a definitive direction for colour and material innovations through rigorous research and analysis.”
With ColourNext, Asian Paints is shaping the future of design, one fearless colour, bold texture, and groundbreaking idea at a time. Whether you’re drawn to the raw emotions of Cardinal or the audacious rebellion of Bad Taste?, 2025 is going to be a year of exciting design trends and influences.