Reliance Industries has launched “Teerth Yatri Seva”, a comprehensive initiative to ease the journey of pilgrims attending the Maha Kumbh 2025. Guided by its “We Care” philosophy, Reliance is providing a range of services to ensure the safety, comfort, and spiritual enrichment of pilgrims. These services include:
1. Nourishing meals: Hot and nutritious meals are being served daily to thousands of pilgrims through the “Anna Seva” program.
2. Comprehensive healthcare: 24/7 medical care, including men’s and women’s wards, OPDs, and dental services, is being provided to ensure the health and safety of pilgrims.
3. Easing the journey: Electric vehicles and golf carts are being used to facilitate transportation within the Kumbh Mela grounds, and dedicated transportation is being arranged from Prayagraj to the Sangam.
4. Safety on the sacred waters: Life jackets and reinforced safety measures are being provided for boats plying on the holy rivers.
5. Comfortable rest zones: Campa Ashrams, designated rest zones, are being set up to provide a comfortable and relaxing space for pilgrims.
6. Clear navigation: Directional boards with clear and easy-to-read signages are being installed to help pilgrims navigate the vast expanse of the venue.
7. Enhanced connectivity: Jio is providing improved connectivity through the installation of new 4G and 5G BTS, upgrading existing infrastructure, and deploying transportable towers and small-cell solutions.
8. Supporting the guardians: Water is being provided at police booths, and support is being given to the police forces to ensure the safety and security of all visitors.
Reliance is collaborating with renowned spiritual organizations to maximize the impact of its services and reach a wider segment of pilgrims. With “Teerth Yatri Seva”, Reliance aims to ensure that the pilgrims’ journey is safe, comfortable, and spiritually enriching.