Wipro and SIAM partner to develop a pioneering AI-powered tourism assistance platform, AIM.

Wipro, a global IT services company, has partnered with SIAM.AI to build an AI-powered tourism assistant, Sukjai, for the Tourism Authority of Thailand. The AI assistant is designed to provide personalized travel experiences, improve customer engagement, and enhance the overall tourism experience in Thailand. The collaboration aims to leverage the expertise of SIAM.AI’s AI capabilities with Wipro’s industry know-how to create a comprehensive solution for the tourism industry. With Sukjai, tourists can expect a more immersive and personalized experience, with features such as language translation, destination recommendations, and real-time information about attractions and activities. The partnership also aims to promote Thai tourism and increase the country’s economic growth. The AI assistant is expected to be launched soon, and it is expected to benefit both tourists and the local hospitality industry.