The Edge by Titan has launched a new campaign for its thinnest watch yet, the Edge Ultraslim, which measures just 3.3 mm. This campaign is unique in that it presents the watch as a work of art, showcasing the mastery and design that goes into its creation. The film features a craftsman absorbed in creating the watch, portraying time as a quiet collaborator rather than something to be rushed.
The Edge Ultraslim is powered by the 1.15 mm Calibre Edge T9081, one of the thinnest quartz movements globally. It features a single-hand floating disc that moves in ten-minute intervals, encouraging wearers to experience time in a more mindful way. According to Kalpana Rangamani, CSMO of Premium & Luxury Watches, the Edge Ultraslim is more than just a watch – it’s a meditation on time. The campaign aims to show that mastery is achieved not by rushing against the clock, but by rising above it.
The unveiling of the Edge Ultraslim was an immersive experience that combined art, philosophy, and design. The event featured spaces inspired by the four elements – Wind, Water, Earth, and Sky – each representing a sensory reflection of time. The watch was revealed in a dramatic fashion, emerging from darkness into light, its slim silhouette gleaming as a symbol of timeless craftsmanship.
With its elegant minimalism and precision engineering, the Edge Ultraslim is not just a timepiece, but a statement on how time can be experienced. It encourages wearers to approach time with calm, intention, and grace, rather than rushing through it. The campaign is a tribute to the craftsmanship and patience that goes into creating such a precise and beautiful timepiece. Overall, the Edge Ultraslim is a unique and thought-provoking watch that challenges traditional notions of time and encourages wearers to adopt a more mindful approach to living.