Reliance Retail’s fashion brand, AZORTE, has launched its 40th store in India, located at Phoenix MarketCity in Mumbai. The 14,881 square feet store features the brand’s new store format, which integrates technology and design across various product categories, including womenswear, menswear, kidswear, and accessories. The store was inaugurated by actor Khushi Kapoor and reflects AZORTE’s strategy to strengthen its presence in key urban markets.
According to Dhaval Doshi, head of marketing at AZORTE, the brand’s goal is to make every visit to the store feel like a discovery, whether it’s a new trend, a new look, or a new way to express oneself. The store marks a significant step in AZORTE’s retail expansion and its strategy to combine physical presence with technology-driven operations.
The launch of the new store is part of AZORTE’s efforts to expand its reach and strengthen its position in the Indian retail market. The brand is focusing on creating a unique shopping experience for its customers, leveraging digital tools and operational efficiencies to enhance the overall shopping experience.
With the launch of its 40th store, AZORTE is well on its way to achieving its goal of becoming a leading fashion brand in India. The brand’s strategy to combine physical presence with technology-driven operations is expected to help it stay ahead of the competition and provide a unique shopping experience for its customers.
The store’s neo-store format is designed to provide a seamless shopping experience, with technology and design integrated across all product categories. The brand is expected to continue its expansion plans, with a focus on key urban markets and a strong emphasis on digital tools and operational efficiencies.
Overall, the launch of AZORTE’s 40th store is a significant milestone for the brand, and it marks a key step in its retail expansion plans. With its focus on creating a unique shopping experience and leveraging digital tools and operational efficiencies, AZORTE is well-positioned to become a leading fashion brand in India.