Reliance Industries Limited (RIL) has introduced R|Elan GreenGold, a fabric made from 100% post-consumer PET bottles, setting a new standard for sustainability in the textile industry. This innovative fabric is backed by a closed-loop, responsible sourcing system, ensuring that every stage of production is transparent and accountable. The authenticity of R|Elan GreenGold is verified through Isophthalic Acid (IPA) testing, a chemistry-based method that confirms the fiber’s origin from PET bottles.
Unlike conventional recycled polyester, R|Elan GreenGold offers a unique combination of sustainability, transparency, and scientific proof. The fabric is produced through a brand-controlled ecosystem that ensures every bottle collected is accounted for, from waste collection to final fabric. This end-to-end transparency is a significant departure from the industry’s common practice of greenwashing, where claims of recyclability are often unverified.
RIL’s initiative goes beyond fabric production, aiming to create a broader ecosystem of sustainability, fashion innovation, and circular design. The company is empowering stakeholders, including spinners, global brands, and entrepreneurs, to adopt sustainable practices and embed recycling and waste reduction into their business models. Additionally, RIL is supporting designers with R|Elan GreenGold fabrics to promote sustainability in fashion.
The company has also launched several initiatives to promote circularity and awareness, including the Circular Design Challenge (CDC), a global platform that nurtures design talent around recyclability and circular fashion. The Earth Tee, an annual World Environment Day initiative, retails limited-edition tees made from GreenGold, with proceeds dedicated to tree plantation.
R|Elan GreenGold is a proven alternative to greenwashing, offering a tested and credible solution for brands seeking to embrace sustainability. By combining science, style, and sustainability, Reliance Industries has created a fabric that addresses both environmental responsibility and brand credibility. With its commitment to transparency, accountability, and scientific validation, R|Elan GreenGold is poised to revolutionize the textile industry and set a new standard for sustainable fashion.