PHD India has successfully secured the integrated media mandate for Shriram Finance, a leading financial services company in India. The agency won the mandate after a multi-agency pitch, demonstrating its expertise and capabilities in delivering innovative media solutions.
Shriram Finance is a prominent player in the Indian financial sector, offering a range of products and services including commercial vehicle finance, passenger vehicle finance, and small ticket finance, among others. The company has a strong presence across the country, with a large network of branches and a significant customer base.
As part of the mandate, PHD India will be responsible for handling the entire media duties for Shriram Finance, including media planning, buying, and execution. The agency will work closely with the client to develop and implement a comprehensive media strategy that aligns with their business objectives and helps to achieve their marketing goals.
The win is a significant milestone for PHD India, as it demonstrates the agency’s ability to deliver innovative and effective media solutions that meet the evolving needs of clients. PHD India has a strong track record of delivering successful media campaigns for its clients, and this win is expected to further strengthen its position in the Indian market.
The multi-agency pitch saw participation from several leading agencies, and PHD India’s win is a testament to its expertise and capabilities in the media space. The agency’s ability to think creatively, combined with its data-driven approach and expertise in delivering innovative media solutions, helped it to stand out from the competition and secure the mandate.
Commenting on the win, a spokesperson from PHD India said, “We are thrilled to have secured the integrated media mandate for Shriram Finance. Our team worked tirelessly to demonstrate our expertise and capabilities, and we are excited to work with the client to deliver innovative media solutions that meet their business objectives.”
The win is expected to further strengthen PHD India’s position in the Indian market, and the agency is looking forward to working with Shriram Finance to deliver successful media campaigns that drive business growth and achievement. With this mandate, PHD India will continue to build on its success and reinforce its reputation as a leading media agency in India.