Bajaj Broking, a subsidiary of Bajaj Finance Ltd., has launched Bajaj Broking Privé, a platform designed exclusively for India’s ultra-high net worth individuals (UHNI). This initiative aims to provide elite investors with access to a comprehensive investment ecosystem, offering a range of opportunities including Portfolio Management Services (PMS), Alternative Investment Funds (AIFs), bonds, global equity, and structured products.
The launch of Bajaj Broking Privé is a strategic move to cater to the growing number of ultra-wealthy individuals in India. The platform will be supported by a nationwide rollout, with the flagship branch in Andheri, Mumbai serving as the launchpad. Bajaj Broking’s pan-India network will provide a robust backbone for the platform.
According to Manish Jain, MD & CEO of Bajaj Broking, the platform is designed to provide bespoke offerings and elite services to ultra-high net worth investors. The curated suite of offerings includes diverse investment options, specialized support through dedicated relationship managers, and priority access to select investment opportunities.
Bajaj Broking Privé aims to become a long-term wealth partner for UHNIs, offering a combination of strategic guidance, market access, and investment solutions that address both domestic and global opportunities. The platform is powered by Bajaj Broking’s strong technology and research backbone, providing equity-first solutions and informed decision-making.
Bajaj Broking is a full-service stockbroking firm that serves investors and traders through its online and offline platforms. The company provides a wide range of investment products, including trading and demat accounts, mutual funds, IPOs, and alternative investment funds. With the launch of Bajaj Broking Privé, the company is poised to become a leading player in the Indian wealth management space, catering to the unique needs of ultra-high net worth individuals.
The launch of Bajaj Broking Privé is a significant development in the Indian financial services sector, and is expected to provide a new level of sophistication and personalized service to the country’s elite investors. With its strong technology backbone and comprehensive investment ecosystem, the platform is well-positioned to meet the evolving needs of India’s ultra-high net worth individuals.