Bajaj Broking, a subsidiary of Bajaj Finance Ltd., has launched Bajaj Broking Privé, a platform designed exclusively for ultra-high net worth individuals (UHNIs) in India. This initiative aims to provide a comprehensive investment ecosystem centered on precision, privacy, and performance. The launch of Bajaj Broking Privé reflects the company’s strategy to build a focused platform for India’s elite investors, offering them access to a wide range of investment opportunities.
The flagship Bajaj Broking Privé branch in Andheri, Mumbai, will serve as the launchpad for a nationwide rollout, supported by Bajaj Broking’s pan-India network. According to Mr. Manish Jain, MD & CEO of Bajaj Broking, “Bajaj Broking Privé marks the beginning of a focused offering tailored for ultra-high net worth investors in India.” The company’s vision is to build Bajaj Broking Privé as India’s preferred destination for UHNIs to invest.
The Bajaj Broking Privé platform offers a curated suite of investment options, including Portfolio Management Services (PMS), Alternative Investment Funds (AIFs), Bonds, Global Equity, and Structured Products. Investors will have access to specialized support through dedicated Relationship Managers and a UHNI Dealing Desk, ensuring personalized guidance and execution. Additionally, investors will gain priority access to select investment opportunities through partnerships with leading institutions.
Bajaj Broking aims to become a long-term wealth partner for UHNIs, offering a combination of strategic guidance, market access, and investment solutions that address both domestic and global opportunities. The company provides a wide range of investment products, including trading and demat accounts, mutual funds, IPOs, and bonds. Bajaj Broking serves as a trusted partner for Bajaj Finance customers, providing them with specialized investment solutions.
The launch of Bajaj Broking Privé is a significant step for the company, as it looks to cater to the growing number of ultra-wealthy individuals in India. With its strong technology and research backbone, Bajaj Broking is well-positioned to provide elite investors with the investment solutions they need to achieve their financial goals. As the company continues to expand its services, it is likely to become a major player in the Indian wealth management market.