Bajaj Technology Services, a subsidiary of Bajaj Finserv Direct, has expanded its global presence by setting up operations in the US. This move follows the launch of its Dubai hub last year, which serves the Middle East market. The company was established two to three years ago as an in-house unit to build platforms for Bajaj group companies, but has since evolved into a B2B technology services business catering to external clients across eight practices, including customer experience, e-commerce, and artificial intelligence (AI).
As part of its global expansion, Bajaj Technology Services is sharpening its focus on AI-led solutions. The company sits under Bajaj Finserv Direct, a 100% subsidiary of Bajaj Finserv, which runs a digital marketplace for financial services offering loans, credit cards, insurance, and other products from over 100 banks, NBFCs, insurers, and fintechs. With 96 manufacturer tie-ups and 2.1 million paying customers, it is one of the largest and most diversified financial marketplaces in India.
In the first quarter of FY26, the marketplace and technology services business reported revenue of Rs 81 crore, compared to Rs 127 crore a year ago. The unit posted a net loss of Rs 50 crore, narrower than the Rs 71 crore loss in the year-ago period. Bajaj Finserv Direct is one of three platform businesses within Bajaj Finserv’s portfolio, alongside Bajaj Broking and Bajaj Finserv Health.
Sanjiv Bajaj, chairman and MD of Bajaj Finserv, has stated that the group sees digital platforms as a key pillar of growth, positioning them alongside its lending and insurance businesses to capture new opportunities from AI and emerging technologies. The company’s expansion into the US market and focus on AI-led solutions are strategic moves to drive growth and stay competitive in the rapidly evolving technology landscape. With its diversified financial marketplace and growing technology services business, Bajaj Finserv is well-positioned to capitalize on emerging trends and opportunities in the digital space.