Asian Paints, India’s leading paint and décor brand, has launched eight new experiential stores in Kashmir, marking the largest retail footprint by any paint and décor brand in Jammu & Kashmir. The stores, which include four ColourIdeas showrooms and four Colour Cube shop-in-shops, aim to transform the way consumers in Kashmir approach home improvement. The ColourIdeas showrooms are full-fledged décor experience centers that offer a wide range of products and services, including paint, textures, wallpapers, and wood finishes. The stores feature large-format displays, touch-and-feel panels, and technology-driven visualization tools, allowing homeowners to experience colors and finishes in a life-like setting before making their choice.
The ColourIdeas showrooms also feature a WoodTech zone specially tailored for Kashmir, with longer display panels, an expanded finish range, and traditional Khatamband ceiling crafted using Asian Paints wood finishes. The stores offer consultation lounges with trained color experts, 3D visualization tools, and live shade previews to choose from over 3,000 paint shades. The Colour Cube stores, on the other hand, bring a compact yet impactful version of the ColourIdeas experience to smaller retail spaces, making Asian Paints’ offerings accessible in diverse markets.
Asian Paints’ expansion in Kashmir marks a significant shift from the traditional paint shop to a comprehensive décor solutions destination. The brand aims to empower local dealers, contractors, and craftsmen by providing advanced equipment and raising the overall quality of workmanship in the Valley. With this new wave of expansion, Asian Paints now holds the largest and strongest presence in J&K, setting a benchmark in the region and reinforcing its position as a market leader.
According to Amit Syngle, MD & CEO, Asian Paints, “Kashmir has a unique design language, one that is rich in woodcraft, texture, and warmth. We are proud to be the first to introduce dedicated physical experience stores in Kashmir, bringing our premium offerings and expert services closer to customers in the region.” The eight new stores strengthen Asian Paints’ presence across Jammu & Kashmir, ensuring consumers in key markets have direct access to its décor solutions. The brand aims to increase awareness and adoption of premium finishes, textures, and wallpapers in Kashmir, creating multiple touchpoints for consumers to engage with Asian Paints’ expert solutions and transforming their homes in the region.