Sobhita Dhulipala, a talented actress, recently shared a serene moment on Instagram, captioned “సంధ్యా వందనం❤️”, which translates to “Sandhya Vandanam” or a quiet evening prayer. The photo showed her draped in a warm-toned saree, standing amidst nature with her eyes closed, exuding a sense of calm and contentment. This post comes at a time when Sobhita has been chosen as the face of Titan’s newest women’s collection, Glamour. This partnership marks a significant shift in the brand’s focus, as Titan aims to build a stronger connection with women buyers in India.
The choice of Sobhita as the brand ambassador is strategic, as Titan seeks to tap into the growing number of women taxpayers in the country. By associating with Sobhita, Titan is not only promoting its watches but also conveying a message about the brand’s values and design philosophy. According to Titan’s leadership, Sobhita was chosen for her strong sense of fashion, presence, and the choices she has made as an actress. These qualities align with the brand’s design values, making her a natural fit as the face of their new collection.
What’s notable about this partnership is that Titan has moved beyond just choosing a popular celebrity to endorse their brand. Instead, they have opted for a personality who embodies their vision and values. Sobhita’s individuality and sense of style make her an excellent ambassador for the Glamour collection. The brand’s decision to focus on a personality-driven approach rather than just relying on popularity is a significant shift in their marketing strategy. As Titan continues to evolve and expand its offerings, this partnership with Sobhita is likely to resonate with women buyers in India, who are increasingly looking for brands that reflect their values and aspirations.