Nikita Saxena has been appointed as the Head of Digital Marketing at JSW Steel, a significant development in her career. Prior to this appointment, Saxena spent seven years at Mindshare, where she held the position of Senior Media Director. The announcement was made by Saxena herself on LinkedIn, a professional networking platform.
With over a decade of experience in the industry, Saxena brings a wealth of knowledge and expertise to her new role. Her areas of specialization include digital strategy, media planning and buying, and e-commerce. Throughout her career, she has had the opportunity to work with a range of reputable organizations, including Neo@Ogilvy, Interactive Avenues, Starcom Mediavest Group, and Impetus Infotech India.
Saxena’s appointment as Head of Digital Marketing at JSW Steel marks a significant milestone in her career, and it is likely that she will play a key role in shaping the company’s digital marketing strategy. With her extensive experience and expertise in digital marketing, she is well-equipped to drive business growth and success in the industry.
As a seasoned professional, Saxena has developed a strong understanding of the digital landscape and has a proven track record of delivering successful digital marketing campaigns. Her expertise in media planning and buying, as well as e-commerce, will be invaluable to JSW Steel as the company looks to expand its digital presence and reach new customers.
Overall, Nikita Saxena’s appointment as Head of Digital Marketing at JSW Steel is a significant development in the industry, and it will be interesting to see the impact she makes in her new role. With her wealth of experience and expertise, she is well-positioned to drive business success and growth in the digital marketing space. As she begins her new role, Saxena is likely to be focused on developing and implementing a comprehensive digital marketing strategy that aligns with JSW Steel’s business objectives and drives long-term success.