Tata Consultancy Services (TCS) has partnered with Jazeera Airways, a low-cost carrier based in Kuwait, to drive the airline’s digital transformation. The partnership aims to unlock new revenue streams, enhance digital channels, and deliver hyper-personalized customer experiences. Jazeera Airways serves over 60 destinations across the Middle East, Central and South Asia, and Europe, and has grown to serve over 5 million passengers since its launch in 2004.
As the airline completes 20 years of operations, it is embarking on a major IT transformation initiative, led by TCS. The transformation will modernize the airline’s website, mobile applications, and AI-powered conversational chatbot, leveraging TCS’ expertise in agentic AI and platform engineering. The goal is to reimagine the digital ecosystem and deliver a seamless, customer-centric travel experience.
TCS will deliver the program end-to-end, using its capabilities in product management, user experience design, architecture, agile development, integration, testing, and ongoing enhancements. The transformation will feature a set of integrated digital applications, including a retail-driven ancillary platform, an intelligent offer engine, a ‘Customer 360° Insights Hub’, and a generative AI-powered digital assistant.
The partnership will also introduce a unified multi-currency payment gateway, a targeted promotional engine, and a tailored group booking platform. These solutions will enable Jazeera Airways to implement a cutting-edge digital foundation that supports scale, personalization, and revenue diversification.
According to Barathan Pasupathi, CEO of Jazeera Airways, the partnership with TCS is a strategic move to enhance passenger experience and drive growth. “We are pleased to partner with TCS as we embark on this phase of our digital growth,” he said. “TCS brings deep domain expertise in airline digital commerce, AI-driven solutions, combined with a strong track record of delivering customer-centric solutions.”
K Krithivasan, CEO and Managing Director of TCS, added that the partnership reflects the company’s commitment to helping global enterprises adapt to the evolving business landscape and leverage technology for sustainable growth. “By combining our expertise in aviation with our capabilities in agentic AI, engineering practices, and AI-native solutions, TCS will enable the development of intelligent, intuitive, and scalable digital channels for the airlines,” he said.