Anveshan, a fast-growing direct-to-consumer (D2C) brand, has secured ₹29.86 crore (approximately $3.5 million) in Series A funding, led by Wipro Enterprises. The funding round also saw participation from DSG Consumer Partners, Titan Capital, and other investors. The investment will be used to enhance the company’s financial base and support its growth strategy.
As a result of this funding, Anveshan’s valuation will increase to approximately ₹430 crores ($51 million), up from $19 million in the previous round. The company has now raised a cumulative amount of $4.5 million. DSG Consumer Partners will hold a 16.59% stake in the company, while Wipro Enterprises will acquire a 3.49% stake.
Anveshan was founded in 2020 by Aayushi Khandelwal, Akhil Kansal, and Kuldeep Parewa. The company manufactures minimally processed food products using traditional practices by rural micro-entrepreneurs. Its product portfolio includes A2 cow ghee, wood-pressed edible oils, raw honey, and other natural food products. Anveshan aims to provide high-quality food products while elevating rural communities socio-economically.
The company has shown impressive financial performance, with operating revenue growing by 85% to ₹58 crore in FY24, and losses decreasing by 24% to ₹5.7 crore. Anveshan operates in the competitive organic food space, rivaling brands such as Vedic, Auric, and Kapiva. However, its focus on rural production and traditional practices offers a unique advantage.
The investment by Wipro Enterprises is in line with the company’s D2C vision, which includes plans to invest over ₹100 crore in D2C startups. Wipro will provide Anveshan with market access, supply chain aid, and R&D expertise, helping the company to grow sustainably in India’s changing food ecosystem. With a focus on transparency, empowerment at the grassroots level, and traditional quality, Anveshan is well-poised to expand its presence in the market.