Titan Company, a part of the TATA Group, has launched its first-ever international multi-brand lifestyle destination store in Sharjah, UAE. The store, located in Al Dana Tower, Rolla Square, brings together Tanishq, Titan Watches, and Titan Eye+ for the first time in a single location, marking a pioneering retail concept. This is a global-first, where the three iconic Indian brands are co-located under one roof.
The store is designed to offer an immersive lifestyle experience, where customers can explore an extensive range of jewellery, design-led watches, and high-quality eyewear. The space is designed to encourage customers to browse and cross-shop across categories, with the goal of creating a seamless experience. Each product line has been carefully curated to suit the local community’s preferences, blending Indian craftsmanship with regional tastes.
The store’s success is seen as a model for the future, with Titan viewing its international operations holistically. The company’s international business CEO, Kuruvilla Markose, stated that the company’s structure in India is different from its international structure, where it views its businesses as interconnected.
To mark the launch, the company is offering exclusive promotions across all three categories, including complimentary gold coins, a “Half-Back” offer on timepieces, and a flat 25% off on eyewear. The store’s design and curation are aimed at providing a cohesive and engaging experience for customers, with a focus on convenience through its omnichannel presence.
The company is also expanding its UAE presence with its 12th store, located in Mankhool, which will cater to a more affluent demographic. Titan’s Rolla store is seen as a statement of its vision, innovation, and cultural understanding, and the company hopes that it will serve as a blueprint for its future international markets.