Asian Paints has launched a special edition pack of their Apex Ultima Weatherproof paint, inspired by the rich cultural heritage and timeless artistry of Kashmir. The pack, which celebrates the Eid festival, features iconic symbols of Kashmir such as serene shikaras, vibrant tulip gardens, intricate Pashmina embroidery, and elegant botanical gardens. The packaging also showcases traditional elements like Mughal Baari architecture, saffron flowers, and gondolas.
The design of the pack draws inspiration from traditional embroidery, woodwork, and handwoven textiles, reflecting the warmth, pride, and cultural richness of the Valley. According to Amit Syngle, MD & CEO of Asian Paints, Kashmir is more than a place – it’s a feeling that embodies resilience, beauty, and heritage. The special edition pack honors the spirit of the Kashmiri people, their perseverance, and the legacy they continue to build.
Apex Ultima is engineered to provide strong protection against extreme weather conditions, ensuring that every home’s beauty and durability are maintained. By combining this performance with the artistic essence of Kashmir, the special edition pack captures the unique blend of strength and elegance that defines the Valley’s cultural spirit. The Aks-e-Kashmir initiative is part of Asian Paints’ tradition of celebrating India’s diverse cultural heritage, offering consumers a product that combines aesthetic appeal with functional excellence.