CelcomDigi, a Malaysian telecommunications company, has partnered with Pininfarina, a renowned Italian design house, and Tech Mahindra, a leading IT services provider, to design the interior of its newly branded retail stores. The goal is to create a unique and engaging customer experience, driven by the latest technologies and connectivity trends. The new concept has been applied to 52 stores nationwide and aims to provide customers with a one-stop destination for all their connectivity needs.
The design features modular zones, showcasing the latest technologies and connectivity offerings, including 5G and AI devices, gaming, and home entertainment. The modern layout is designed to empower CelcomDigi’s frontliners, known as CD Champions, to provide personalized and customer-focused service, ensuring every visit is tailored to meet each customer’s needs.
The partnership marks a significant milestone in CelcomDigi’s retail transformation journey, with a focus on redefining the in-store experience to better serve customers’ evolving connectivity needs in today’s digital world. CelcomDigi’s Chief Sales and Retail Officer, Cheng Weng Hong, believes that the new stores will create a “unique, hi-tech space” that offers a wide range of devices and services, along with excellent customer service.
Tech Mahindra’s President for Asia Pacific and Japan, Harshvendra Soin, noted that the company’s partnership with CelcomDigi has enabled several digital transformation initiatives, including cloud migration and the launch of new retail stores. Pininfarina’s Vice Chairman and CEO, Silvio Pietro Angori, highlighted the company’s expertise in fusion of architecture, product, and experience design, enabling them to support the transformation of the retail industry through the creation of innovative, phygital retail experiences.