Asian Paints has launched a new campaign, “Budget Kam, Warranty Mein Dum,” to showcase the superior performance and affordability of its Ace Exterior Emulsion and Tractor Emulsion paints. The campaign aims to address the common dilemma that homeowners face when choosing between durability and affordability. The campaign, conceptualized by Ogilvy Mumbai, uses light-hearted storytelling to highlight the brand’s promise of delivering high-quality, long-lasting paints that fit within budget constraints.
The campaign showcases the durability and vibrancy of Ace and Tractor Emulsions, which provide a superior finish and protection for both interior and exterior walls. The TVC humorously portrays homeowners confidently betting on the long-lasting quality of their walls, only to be proven right thanks to Asian Paints’ trusted emulsions. Asian Paints’ MD & CEO, Amit Syngle, emphasized the company’s commitment to making premium quality accessible to every Indian home, stating, “We are committed to delivering best-in-class performance, durability, and aesthetics at a price that fits the consumer’s budget.”
The campaign reinforces Asian Paints’ vision of providing unmatched quality and innovation to every homeowner, backed by its 4-year warranty. Ogilvy India’s Chief Creative Officer, Sukesh Nayak, added, “Asian Paints Ace and Tractor Emulsions break the misconception that budget-friendly paints may not offer long-term durability. Our campaign creatively highlights this proposition in an engaging and relatable way.” With this campaign, Asian Paints continues to solidify its position as a leader in the affordable paint segment, offering trusted solutions that homeowners can rely on.