Bosch, a leading home appliance brand, has launched an outdoor advertising (OOH) campaign in Cairo during Ramadan to promote its products. The campaign focuses on conveying a sense of ease and reliability, targeting individuals hosting gatherings and meals during the holy month. The billboards feature a distinctive purple background, with the Bosch logo and the tagline “Invented for life” prominently displayed. The Arabic phrase “With Bosch… invite and relax” is also highlighted, addressing the target audience directly.
The visuals include images of Bosch appliances, such as refrigerators, dishwashers, and vacuum cleaners, alongside decorative elements like lanterns and crescent moons, which are associated with Ramadan. The campaign also emphasizes the brand’s global recognition and engineering excellence, with phrases like “WORLD’S No1 BRAND dishwashers” and “GERMAN ENGINEERING.” Additionally, a legal registration number is included to add transparency.
The campaign’s goal is to connect with consumers during Ramadan, highlighting the brand’s commitment to providing reliable and efficient home appliances for hosting and meal preparation. The strategic placement of the billboards in Cairo ensures high visibility and reach, reinforcing Bosch’s brand presence in the Egyptian market. Overall, the campaign aims to promote Bosch’s home appliances as the perfect solutions for hosting guests during Ramadan, emphasizing the brand’s values of quality, durability, and reliability.