The world is driven by data, with every payment, video call, and AI-driven insight happening in milliseconds. Behind this seamless experience are data centers, the “unsung heroes” that ensure technology works continuously without pause. AdaniConneX, a 50:50 joint venture between Adani Enterprises and EdgeConneX, has launched a campaign called “What you rely on, relies on us!” to highlight the critical role of data centers in powering businesses and enabling innovation.
India’s digital landscape is undergoing rapid transformation, with the public cloud services market expected to reach $25.5 billion by 2028 and data center storage projected to double to 21.0 zettabytes by 2027. This growth emphasizes the importance of data centers in handling AI workloads and large-scale data processing. Data centers are not just facilities, but high-availability command centers that ensure 100% availability, mitigate risk, and provide low-latency processing.
The “What you rely on, relies on us!” campaign shines a light on the silent infrastructure that ensures businesses can innovate and scale without disruption. As digital transformation accelerates, India’s data center capacity is projected to grow at an estimated 6.69 GW by 2030. AdaniConneX’s campaign celebrates the critical role of data centers in enterprise resilience, security, and performance, ensuring that technology moves fast and reliably.
Sanjay Bhutani, CBO of AdaniConneX, notes, “This campaign is about the infrastructure that makes progress possible, ensuring that enterprises, hyperscale customers, and digital economies don’t just function, but thrive.” The campaign aims to highlight the importance of data centers in powering India’s digital economy and driving innovation. For more information, please visit the AdaniConneX website at https://www.adaniconnex.com/.