Havells, a leading electrical goods company, has partnered with South Indian star couple Nayanthara and Vignesh Shivan as their brand ambassadors for the South Indian market. This strategic move aims to strengthen the company’s presence in the region, leveraging the couple’s immense popularity among the local audience. The partnership will enable Havells to reach a broader range of consumers, promote its diverse product range, and create a stronger connection with diverse audiences across India.
According to Parag Bhatnagar, President-Sales at Havells India, the collaboration brings together “charming, creative, and credible” personalities who can help amplify the company’s presence in the region. Rohit Kapoor, Executive Vice President-Brand & Marcom, stated that the association is crucial for the company’s growth, as Nayanthara and Vignesh Shivan embody the brand’s ethos and values.
The star couple expressed their excitement about joining the Havells family, praising the brand’s commitment to innovation, quality, and trust. They emphasized their support for Havells’ mission to provide cutting-edge solutions that empower families and strengthen the brand’s presence in the southern markets. The couple will promote a range of Havells products, including premium fans, small domestic appliances, lighting solutions, and more, through a new communication campaign across various platforms, including television, print, digital, outdoor, and BTL.
With this partnership, Havells aims to increase its foothold in the Southern Indian market, building on its reputation for providing reliable and high-quality products. The collaboration is expected to lead to increased brand visibility, loyalty, and growth, solidifying Havells’ position as a leading electrical goods company in India.