Reliance, led by its telecom division Jio, is aggressively expanding its footprint in the OTT (over-the-top) space, with the goal of dominating the industry. As a result, Jio has introduced a new offer that allows users to watch all IPL matches for under ₹1. This plan is part of the company’s strategy to attract new users, particularly from its competitors Airtel and Vodafone Idea. The offer is designed to provide an attractive alternative to customers who are looking for a affordable and convenient way to stream content.
The plan, which is priced at ₹100, provides 5GB of data and free access to JioHotstar for 90 days. This plan is a significant upgrade from the previous ₹149 plan, which only allowed access to mobile devices. The new plan allows users to stream content on smart TVs, as well as mobile devices, at a resolution of up to 1080p. Additionally, the plan comes with a complimentary ad-supported subscription to JioHotstar, which normally costs ₹299 for the same duration.
The plan is expected to be a major threat to Jio’s competitors, as it provides a cost-effective way for users to access a wide range of content, including live sports, movies, and web series. The plan is available to existing Jio users, as well as those who are willing to switch to Jio from other operators.
In comparison to Jio’s regular ₹149 plan, which provides 20 days of validity and 1GB of data per day, the new plan offers more value for money. The new plan offers more data and a longer subscription period, making it a more attractive option for users who want to take advantage of JioHotstar’s content library.
Overall, Reliance’s new plan is expected to further boost its presence in the OTT space, as it continues to focus on providing competitive pricing and a wide range of content options to its users.