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Asian Paints, a renowned authority on colour and design trends, has launched its 22nd edition of the Colour and Material Intelligence forecast, Coldstart. The report reveals the colour of the year as “Cardinal”, a deep, rich red that evokes emotions, desires to form deeper connections, and exudes warmth, mindfulness, and boldness. The colour is expected to be a dominant trend in fashion, interiors, and design, adding a layer of opulence to any space.
The report also introduces four design directions for 2025: Feel More, Salt, India Everywhere, and Bad Taste? Feel More reflects the growing trend of embracing emotions and accepting the complexities of life. Salt, a mineral that symbolizes strength and versatility, is expected to influence various industries, from design to healthcare. India Everywhere showcases the country’s sophisticated global design language and colour palette, while Bad Taste? reimagines the concept of “bad taste” as bold, rebellious, and audacious.
The report also features the Wallpaper of the Year, Spring Tune, a serene and soulful expression of nature that invites peace and serenity into any space. The Coldstart report is a result of rigorous research and analysis, which aims to decode India’s evolving design landscape and provide a definitive direction for colour and material innovations. The report is designed to inspire designers and creators, providing them with a spark of inspiration to shape experiences, innovations, and creative expression.
According to Amit Syngle, managing director and CEO of Asian Paints Ltd., ColourNext 2025 “reflects the cultural, emotional, and aesthetic shifts shaping our world” and provides a direction for colour and material innovations. The report is available on the Asian Paints website, and it is a must-read for anyone interested in design, colour, and material trends.