Apple has partnered with Tech Mahindra, a leading Indian IT company, to enhance its mapping services in India. As part of this collaboration, Apple will send teams equipped with portable imaging and LiDAR (Light Detection and Ranging) backpacks to conduct a ground survey of the country. This initiative is aimed at refining the accuracy and completeness of Apple Maps in India.
The partnership between Apple and Tech Mahindra is significant, given India’s vast and diverse geography, with over 1.38 billion people, more than 22 languages, and a wide range of urban and rural environments. Apple’s goal is to provide users with the most accurate and reliable mapping experience possible, and this collaboration is a crucial step towards achieving that goal.
The teams will be equipped with specialized backpacks that will help them collect data on various aspects of the Indian landscape, including roads, buildings, traffic patterns, and more. This data will be used to improve the quality and accuracy of Apple Maps, enabling users to navigate India’s cities and towns more effectively.
The partnership is a significant milestone in Apple’s efforts to expand its mapping capabilities in India, following the company’s decision to end its reliance on Google Maps for mapping data. In 2019, Apple Maps was launched in India, initially with limited coverage, but with this partnership, the company aims to rapidly expand its coverage and improve the overall user experience.
The collaboration with Tech Mahindra will help Apple gather detailed data on India’s complex urban and rural infrastructure, including roads, roadsides, and landmarks. This data will also help Apple improve its routing and navigation capabilities, enabling users to plan their trips more effectively.
Overall, the partnership between Apple and Tech Mahindra has the potential to revolutionize the way Indians experience navigation and mapping, providing them with a more accurate, reliable, and user-friendly experience. With this collaboration, Apple is taking a significant step towards cementing its position as a leading player in the Indian technology market.