K Ashok Narayan, chief of sales and marketing for industrial adhesives at Pidilite Industries, shared his insights on the company’s growth strategy, new product launches, and evolving trends in packaging at PrintPack 2025. Pidilite is leveraging its expertise in adhesives and polymer technology to expand into the coatings market, with a range of products designed for paper-based applications.
The company’s new coatings products include water repellent, oil and grease resistance, and cold seal coatings, which are perfect for packaging applications such as envelopes and chocolate wrappers. Narayan highlighted the company’s focus on eco-friendly solutions, developing products for sustainable applications and ensuring their packaging is also sustainable.
Narayan also emphasized Pidilite’s plans to expand geographically and in terms of product offerings, with a conscious effort to reduce reliance on the Indian market by exporting 20-25% of its products internationally. Additionally, he mentioned the impact of the recently announced Union Budget’s tax incentives on the packaging industry, which could drive consumption.
Furthermore, Narayan discussed the trend towards short-run printing, which is gaining popularity across sectors, particularly in educational publishing. Pidilite’s approach to product development and sustainability, coupled with its commitment to environmental responsibility, positions the company for continued growth.
In summary, Pidilite Industries is poised for continued growth by venturing into new markets, investing in eco-friendly solutions, expanding geographically, and adapting to emerging trends such as short-run printing. By doing so, the company demonstrates its commitment to innovation, sustainability, and reducing its environmental impact.