Havells, a leading electrical goods company, has launched a new campaign called “Take Charge of Your Look” in collaboration with Bollywood actor Vicky Kaushal. The campaign aims to redefine modern grooming standards and empower the next generation to take control of their personal style.
The campaign features Vicky Kaushal as the brand ambassador, showcasing his effortless style and charm. The ad films and print ads focus on highlighting the importance of personal grooming in today’s fast-paced world. The campaign targets the young and urban audience, encouraging them to prioritize their appearance and confidence.
Through this initiative, Havells aims to break the traditional norms of grooming and promote a more relaxed and casual approach to it. The brand believes that taking care of one’s appearance is not just about following traditional standards, but about feeling confident and comfortable in one’s own skin.
Vicky Kaushal, who is known for his dashing looks and charming on-screen presence, brings a new level of sophistication and charisma to the campaign. His infectious energy and laid-back demeanor make him an ideal fit for the brand’s rebellious and youth-centric spirit.
The campaign includes print and digital advertisements, as well as social media promotions, to reach a wider audience. The creative strategy is designed to engage the target audience and make them feel connected with the brand. The campaign’s focus on self-empowerment and confidence will undoubtedly resonate with the young and urban crowd.
The “Take Charge of Your Look” campaign is an integral part of Havells’ brand revamp, focusing on redefining the traditional tagline “Style. Done Right.” to “Right to Style.” With Vicky Kaushal on board, the brand is set to dominate the grooming market with its youthful energy and charming appeal.