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Havells India Limited has launched a new campaign featuring Bollywood star Vicky Kaushal to promote their grooming range for men. The campaign, created by 82.5 Communications India, focuses on the idea of taking control of one’s look and personal grooming as a means of self-expression and individuality. The campaign includes two films that showcase the versatility and precision of Havells’ Super Grooming Kit and trimmer, which are designed to meet the everyday grooming needs of modern men.
The films feature Vicky Kaushal as a style icon and mentor, offering advice and guidance to his friends and acquaintances on how to build confidence and unlock their potential. The campaign aims to inspire consumers to take charge of their look and feel empowered to make a mark in their lives.
According to Deepak Bansal, SBU Head – Electric Consumer Durables at Havells India, the campaign resonates with the growing segment of young consumers who value grooming as an extension of their personality. Rohit Kapoor, EVP of Marketing Communications at Havells India, adds that the company has observed a growing demand for grooming solutions that are not just functional but also integral to shaping personal identity.
The campaign was led by 82.5 Communications India, with creative directors Chandana Agarwal and Preeta Mathur working together to bring the idea to life. Mathur notes that #TakeChargeofYourLook is more than just a mantra – it’s a battle cry for self-expression.
Overall, the campaign aims to inspire consumers to take control of their personal grooming and use it as a means of self-expression and individuality. With Vicky Kaushal as the face of the campaign, Havells hopes to connect with the youth and establish itself as a leader in the grooming category.