Reliance Industries, led by Mukesh Ambani, is setting up “Campa Ashrams” at the Kumbh Mela in Prayagraj to provide resting places and refreshments for pilgrims. The company has also arranged for Campa boats to promote its brand. The ashrams are designed to be safe and peaceful, with clear signage and direction boards to assist pilgrims. Reliance Consumer Products Limited’s CEO, Ketan Modi, stated that the company is honoring the spirit of the grand spiritual gathering and reshaping its legacy in Indian consumerism.
Reckitt, a leading consumer health and hygiene company, is also participating in the Mahakumbh with its “Dettol Banega Swasth India” campaign, promoting public health and hygiene at the event. The company is contributing to India’s “Developed India @ 2047” agenda by emphasizing cleanliness as a foundation of good health.
Gautam Adani’s Adani Group is also participating in the Mahakumbh, partnering with Gita Press and ISKCON to distribute free copies of ‘Aarti Sangrah’ and serve meals to devotees and pilgrims. The Mahakumbh has begun, with the first bath taking place on January 13, and the “shahi snan” scheduled for January 14, 29, and February 3.