Flipkart in advanced discussions with Reliance’s top brass to helm its electronics division, The Arc.

Flipkart, a popular e-commerce platform in India, is in talks with a top executive from Reliance Industries to run its electronics business under a new entity called ‘The Arc’. Sources close to the development revealed that the move is aimed at strengthening Flipkart’s presence in the online electronics market and competing with major players such as Amazon and Snapdeal. The new venture, The Arc, would focus on selling a wide range of consumer electronics, including smartphones, laptops, and televisions, in addition to other home appliances and gadgets. The talks between Flipkart and the Reliance executive are ongoing, and the deal may be structured as a partnership or a full-fledged acquisition, depending on the outcome of the negotiations. The move is seen as a strategic shift by Flipkart to expand its reach and offerings in the rapidly growing electronics market, which is expected to continue its upward momentum in the coming years.