At the 2025 Consumer Electronics Show (CES), Bosch Sensortec showcased its artificial intelligence (AI) capabilities running in sensors. This integration of AI in sensors is a prominent trend at the event. Bosch Sensortec, a subsidiary of the German manufacturing giant Bosch, is a leading provider of sensor solutions. The company’s AI-powered sensors can analyze data in real-time, enabling applications such as gesture recognition, object detection, and motion tracking.
In other news, Bosch is also making a multimillion-dollar bet on its first-ever Super Bowl ad, which will be aired in the United States. This move is seen as a way for the company to increase its brand visibility and reach a wider audience.
Additionally, ETAS, a subsidiary of Bosch, presented its advanced middleware and AI solutions for automotive software development at CES 2025. The company’s solutions aim to enable the development of autonomous vehicles and other connected cars.