The article features an interview with Mike Ellwes, CEO of Siemens EDA, where he discusses the company’s plans for CES 2025. Ellwes highlights the growing importance of artificial intelligence (AI) and machine learning (ML) in the electronics design automation (EDA) industry, stating that these technologies will play a critical role in shaping the future of design. He also notes the increasing trend towards convergence and the need for EDAs to integrate multiple tools and platforms to remain competitive.
Ellwes emphasizes the importance of collaboration and open standards in achieving this convergence, citing the need for a common language and platform for the industry. He also highlights Siemens’ strategy to focus on delivering a more comprehensive portfolio of EDA tools, enabling designers to work more efficiently and effectively across various domains, including automotive and industrial applications.
The CEO also touches on the topic of sustainability, suggesting that EDA companies should prioritize environmental considerations in their business strategies. He believes that EDA companies can play a significant role in reducing waste and carbon emissions through the development of more efficient and environmentally friendly design solutions.