The automotive industry is evolving, with complex vehicles driven by software and customers expecting seamless, tailored, and flexible digital experiences. To meet these demands, automakers and dealerships are adopting digital transformation and new technologies like Augmented Reality (AR) and Generative AI. Tech Mahindra’s Intelligent Extended Reality Tracing (iXRT) AR solution, powered by Generative AI on AWS, provides real-time guidance and interactive circuit schematics, enabling faster and more accurate vehicle diagnostics and troubleshooting.
The solution addresses challenges in vehicle complexity, training costs, skill gaps, tool integration issues, and remote troubleshooting limitations. The iXRT AR solution streamlines complex circuit designs, provides real-time guidance, and interactive schematics for rapid and precise diagnostics. It also empowers dealers to repair vehicles remotely, reducing downtime and costs.
The solution consists of three components: the client application, web-based AR application, and generative AI capability. It utilizes AWS services such as Amazon CloudFront, Amazon API Gateway, Amazon S3, Amazon DynamoDB, and Amazon Kendra and Amazon Bedrock to provide a seamless experience. The solution optimizes efficiency, cost-effectiveness, and peace of mind for customers during vehicle diagnostics and repair processes. By adopting this solution, automakers and dealers can enhance their digital customer experience and build strong brand-owner relationships.