Titan Company Ltd, a Tata Group firm, has inaugurated its first exclusive brand store, IRTH, in Chennai, marking a significant step in its expansion plans in South India. The company aims to achieve a revenue target of Rs 1,000 crore by FY2027 from its IRTH and Fastrack bags business divisions. IRTH bags are designed for women, offering premium quality at an affordable price, with a product portfolio including handbags, totes, and wallets. The brand plans to open 100 stores across India by FY2027, showcasing its commitment to providing customers with best-in-class products and services.
The CEO of Titan Company Ltd’s Fragrance and Accessories division, Manish Gupta, stated that the company is excited to strengthen its presence in South India and believes that IRTH will resonate with fashion-conscious consumers. The brand has already opened its first exclusive store in Mumbai and plans to expand further. The company aims to surpass a combined revenue of Rs 1,000 crore by FY2027 from both IRTH and Fastrack bags, driven by favorable market conditions and enthusiastic consumer response.