Graphene is revolutionizing exterior paint technology with its exceptional durability

Asian Paints has been a leader in innovation for decades, revolutionizing the way homes are protected and beautified. The brand has incorporated advanced technology into its products, driving industry trends and providing durable, high-quality, and thoughtfully designed offerings that improve daily living. Asian Paints has introduced several industry-first advancements, such as the first exterior emulsion and Teflon surface protection in its luxury interior paint, Royale. Its latest innovation is Apex Ultima Protek, a graphene-powered exterior paint that provides robust protection against harsh weather conditions. This “lamination paint” offers a 12-year warranty, ensuring lasting durability and performance. The addition of graphene, the lightest yet strongest material ever tested, enhances the paint’s toughness, providing a strong barrier against various environmental factors. Asian Paints has launched a campaign, “The Safe House,” featuring Ranbir Kapoor, emphasizing the paint’s ability to provide a secure haven against external forces. The brand is committed to continuous innovation, simplifying and improving homeowners’ lives with its various offerings.