The new owner of Lord & Taylor, Regal Brands Global, is committed to expanding the brand’s product line. The company has partnered with The Kersheh Group to become the exclusive licensee for Lord & Taylor’s sleepwear, loungewear, and underwear in the US for men, women, and children. The Kersheh Group is a vertically integrated company with over 40 years of experience in the apparel sector. The new Lord & Taylor site is expected to go live this year, with the brand still onboarding vendors for various categories. The company is also planning to launch a dedicated tab on its website for Gen Z shoppers, featuring edgier styles at affordable prices.
Lord & Taylor’s roots date back to 1826, and the company has changed ownership several times. The brand was sold to Saadia Group in 2020, but Saadia eventually defaulted on a loan and lost control of the IP. Regal Brands Global acquired the IP in September and is now working to revamp the brand. The company is committed to exceptional customer service and quality, and plans to expand its product offerings and reach new markets.