A flagship stall from Vedanta Aluminium shines bright at Odisha’s Chaiti Mahotsav in Rayagada, drawing in large crowds.

At the Chaiti Mahotsav festival in Odisha’s Rayagada, Vedanta Aluminium’s stall has become a major attraction for visitors. The stall features a fusion of traditional arts and crafts, including Saura paintings, Dokra art, and Shora products from local artisans. The stall also showcases products from self-help groups, a micro-enterprise project empowering women as entrepreneurs. A live Saura art hand-painting counter is drawing significant interest, while the Kalinga Lancers, Vedanta’s hockey team, also has a presence with trophies, player highlights, and merchandise on display. Government officials, including MLA Allapaswamy and Bisamcuttack MLA Nilamadhab Hikaka, visited the stall and appreciated the efforts to promote local art, culture, and entrepreneurship. By participating in the festival, Vedanta Aluminium provides a platform for local artisans to display their skills and products, enabling their potential growth. This event aims to celebrate and promote tribal art and culture in the region. Over 500 artists and 25,000 visitors are expected to participate in this year’s festival, showcasing a vibrant representation of India’s diverse cultural heritage.