Indian advertising agency Reddymade and the Indian paint manufacturer Asian Paints present ‘Chromacosm’ at ADFF:STIR Mumbai

The Architecture and Design Film Festival (ADFF) is set to take place in Mumbai from January 10-12, 2025, featuring an international film selection, talks, and special projects. One of these special projects is “Chromacosm”, a collaboration between architect Suchi Reddy and Asian Paints. This immersive installation is part of the launch of Asian Paints’ “world’s largest architectural color system”, which features over 5,300 colors. The project was derived from a decade of research on color in India, drawing inspiration from photography, oral storytelling, and film. The installation, “Chromacosm”, is an experiential journey through a three-dimensional world of color, designed to revolutionize the way architects, designers, and industry professionals engage with color. The installation is an ode to dimensional color, celebrating multitudes, diversities, and experiences that bring the world together. The ADFF event aims to engender dialogue between audiences, practitioners, and enthusiasts, and “Chromacosm” is one of the special projects that will offer a unique experience, showcasing the possibilities of color and sparks new conversations.